Turn Search Visibility Into Measurable Growth
I’m Mohamed Mahgoub, a senior search strategist with 10+ years of experience helping businesses grow qualified organic traffic, strengthen technical performance, improve user journeys and conversions, and build presence across Google and AI-powered search.
Experience across Saudi Arabia, the UAE, Egypt and international markets — in Arabic and English.
- 10+ Years in SEO
- Arabic & English SEO
- Technical SEO & CRO
- GEO & AI Search
- Multi-Market Experience
- GA4 & GSC Analytics
Selected SEO Growth Results
The figures below come directly from Google Search Console. Client names are anonymized where appropriate. Results are presented with the reporting period and with declines stated openly, because honest interpretation matters more than a polished vanity metric.
Expanding Organic Visibility for a Healthcare Website
Last 6 months vs. previous 6 months
Context: A healthcare website competing for high-intent informational and service-related searches in a trust-sensitive market.
Challenge: Expand non-brand visibility while improving the average ranking of priority pages and identifying untapped high-impression opportunities.
My role: SEO strategy, performance analysis, content optimization, internal linking and technical monitoring.
Google Search Console comparison. Sensitive client details are omitted for confidentiality.
Actions delivered
- Mapped search queries to priority service and informational pages.
- Improved metadata, headings and content alignment around search intent.
- Strengthened contextual internal linking and monitored indexation issues.
- Used high-impression queries to prioritize the next optimization cycle.
Measurement
- Google Search Console trend and query analysis.
- Average-position and page-level performance monitoring.
- CTR opportunity analysis for high-impression pages.
- Technical checks supporting crawlability and indexability.
Next growth opportunity
CTR moved from 1.2% to 1.0% while visibility expanded. The next phase should focus on stronger SERP messaging, title and description testing, rich-result eligibility and tighter query-to-page alignment.
Project details are anonymized to protect client confidentiality.
Building Large-Scale Search Visibility for a Saudi Training Institute
12-month reporting period
Context: A large professional-training website serving Arabic and English audiences across high-value certification and course categories.
Challenge: Improve discoverability across a broad course catalogue while controlling indexation, strengthening course pages and connecting SEO activity to registrations.
My role: Senior SEO Specialist leading technical SEO, course-page optimization, content planning, schema, internal linking and analytics support.
Twelve-month totals; this is not a before-and-after comparison.
Actions delivered
- Built keyword and content plans for professional courses and certifications.
- Optimized course templates, metadata, content hierarchy and internal linking.
- Audited crawlability, duplicate taxonomies, sitemaps, canonicalization and HTTPS consistency.
- Implemented and reviewed structured data for course and supporting content.
Measurement & CRO
- Monitored Search Console, GA4 and conversion events.
- Improved registration, apply-now and checkout journey recommendations.
- Prioritized high-intent pages by demand, ranking potential and business value.
- Supported GA4 and Google Tag Manager conversion tracking.
Client name is omitted in this public case study; figures are displayed exactly as reported.
Accelerating Organic Growth for a Multilingual Tourism Website
Last 6 months vs. previous 6 months
Context: A tourism platform targeting international travellers through English, Italian and Spanish search experiences.
Challenge: Increase visibility across destination, package and day-tour queries while improving multilingual page quality and ranking depth.
My role: Multilingual keyword strategy, metadata and landing-page optimization, technical review, internal linking and performance reporting.
Google Search Console comparison; the brand name is anonymized in this public portfolio.
Actions delivered
- Built page-level keyword maps across packages, destinations and day tours.
- Created unique titles, descriptions and content direction by language and intent.
- Improved internal linking between destination hubs and commercial tour pages.
- Reviewed technical issues affecting multilingual discovery and indexation.
Measurement
- Tracked search growth by country, language, page and query cluster.
- Monitored ranking distribution and prioritized pages moving toward page one.
- Compared six-month periods to reduce short-term seasonality noise.
- Identified CTR and conversion opportunities after visibility gains.
Next growth opportunity
CTR changed from 0.7% to 0.5% as the site began appearing for a much wider query set. The next phase should improve SERP copy, brand recognition, rich results and landing-page conversion paths.
Project details are anonymized to protect client confidentiality.
Career Progression
Senior-level SEO work across agencies, training businesses, healthcare, tourism and local-service markets.
Senior SEO Specialist — The Share of Voice
- Manage SEO strategy and performance across five websites.
- Conduct technical, content and competitor audits and turn findings into prioritized roadmaps.
- Coordinate recommendations with content, development and marketing teams.
- Integrate SEO, CRO and GEO considerations into site-growth planning.
Senior SEO Specialist — MasarTech Training Institute
- Lead SEO strategy for professional courses and certification categories.
- Optimize Arabic and English course pages for high-intent search demand.
- Audit indexing, crawling, schema, internal linking and Core Web Vitals.
- Support GA4, GTM and conversion-tracking improvements across registration journeys.
Senior SEO Specialist — Abad Training Institute
- Manage technical and content SEO for a large training website.
- Address index bloat, duplicate taxonomies, sitemap quality and HTTPS consistency.
- Build keyword plans and optimize course content, metadata and structured data.
- Monitor organic performance and indexation through Search Console and crawling tools.
Freelance SEO, CRO & GEO Consultant
- Deliver SEO strategies, audits, content systems and landing-page optimization.
- Work across Arabic, English, Italian and Spanish search markets.
- Build scalable local SEO architectures for Saudi service businesses.
- Use GA4, Search Console, Clarity and Hotjar to connect visibility with user behaviour and conversion.
Strategy, Execution and Measurement
Six focused capabilities, built around the business problem rather than a generic checklist.
SEO Strategy & Technical SEO
Delivered:Technical audits, prioritised roadmaps, crawl and indexation fixes, architecture and developer-ready tickets.
Content & On-Page SEO
Delivered:Keyword architecture, search-intent mapping, briefs, page optimization and internal linking.
CRO & UX Optimization
Delivered:Behaviour analysis, funnel-friction diagnosis, landing-page recommendations and structured testing plans.
GEO & AI Search Visibility
Delivered:Entity clarity, content citability, structured data, semantic architecture, expert-answer optimization and visibility monitoring.
Local & Multilingual SEO
Delivered:Local landing-page systems, profile optimization, city-level architecture and multilingual page strategy.
Analytics, GA4 & Tracking
Delivered:GA4 and GTM event planning, conversion tracking, Search Console analysis and decision-focused reporting.
No one can guarantee placement inside ChatGPT, Gemini, Google AI Overviews or Perplexity. GEO work improves entity clarity, citability and measurable discoverability; it does not manufacture guaranteed rankings.
SEO Is Not Only About Rankings
It is about attracting the right audience, creating a clear user journey, measuring performance correctly and converting visibility into business growth.
My work covers the full path: technical foundations, content, user behaviour, conversion and analytics. A ranking that does not contribute to a meaningful business result is only a partial success.
For more than 10 years, I have worked across Arabic and English markets in Saudi Arabia, the UAE, Egypt and internationally — from local-service businesses to large multilingual platforms.
Core experience
- Technical SEO
- SEO Strategy
- Content SEO
- CRO & UX
- GA4 & GTM
- Local SEO
- Multilingual SEO
- AI Search & GEO
Daily Toolkit
The tool matters less than the decision it enables, but these platforms support the daily workflow.
Sector Experience
Strategies adapted to the commercial model, buying cycle and search behaviour of each sector.
How an Engagement Runs
Technical analysis, search intent, user behaviour, content quality, conversion data and business priorities are considered together.
Audit
Establish the technical, content, UX and measurement baseline.
Strategy
Prioritize opportunities by business value, effort and search demand.
Implementation
Execute directly or coordinate with content and development teams.
Measurement
Track visibility, behaviour, conversions and commercial outcomes.
Optimization
Scale what works and revise what the data disproves.
Selected Learning and Credentials
Let’s Talk About Your Growth
For a senior in-house role, consulting engagement or agency partnership, send a concise brief. I will reply with a practical assessment of where I can add value.
Usually replies within one business day